Bay knows what it’s like to become so driven to achieve and succeed that you miss the entire ride, and the entire point, all because you believe that perfection is possible, if you try hard enough. Her people have created successful winning strategies that have become their sabotage.

Bay liberates people from the self-imposed poverty of perfectionism, and the autoimmune disease that it creates. She knows firsthand the cost of suffering perfectionism: when part of what is so great about you turns in on itself and becomes a destructive force. When the only thing you know to do to alleviate the discomfort of perfectionism is to try even harder to be perfect, because it has always worked before, but now fails you.

She works closely with her clients to create personal revolutions, combining brilliant insight and powerful transformation with incredible results, allowing them to uncover the edge and power they’ve been hiding, but know exists. Her clients uncover their superpowers and learn how to harness them to create not just the incredible results they’re accustomed to generating, but also a life that feels exciting and full of possibility.

Her clients include entrepreneurs, Olympic-level athletes, innovators, artists and designers, executives from multinational media corporations in the entertainment industry (such as NBCUniversal, Inc.), lawyers and doctors, from around the world. She travels the world from her home in Victoria, B.C. where she lives with the love of her life, Adam, and their two dogs, one of whom is a cat.