If you want your life to be more




full, period





on purpose

Welcome to
The Life Intentional

Your desires. Your dreams. Your goals. Your life, as you intend it.  


I like to say that life is short, but the road is long.

Life is too short to spend your time wishing it away, yearning for it to look different than it is.

And at the same time, life is too long for us to sit around tolerating the way things are without even trying to improve things we wish were different. 

I get this because I’ve lived this, both wishing desperately that my life was just more, while also feeling completely stuck in it, unable and unsure of how to make any changes.

I know how maddening it is to know what you need to do and what you should do to make your life better, and yet feel stuck and frustrated with yourself because you don’t know how to make yourself do it. Where is your inspiration? How can you find the missing motivation to do what you want to do? 

You wonder if there’s something missing in you. Other people do what you want to be doing, so why can’t you? Maybe there’s something wrong with you. You start to think maybe you don’t deserve it. Maybe you start thinking that you must just not want it enough, so you try to stop wanting it, period. 

But that doesn’t work, either, because you can’t pretend you don’t want what you want. And you can’t ignore your growing dissatisfaction with your life and with yourself.

I know what it’s like to feel the flatline feeling of unexpressed desire, both numb and raw at the same time. I know what it’s like to feel frustrated that you can’t seem to succeed at what feels like the smallest changes in life. I wanted it badly enough; shouldn’t that have been enough?

But it wasn’t.

Here’s a hard truth: Desire alone is not enough. Desire is powerful, oh yes. Your desire is a potent magic. It’s a powerful fuel that, when burned appropriately, can create your world.

But, it’s not enough on its own. On its own, desire cannot make changes—only you can do that. And if you don’t pair desire with the other ingredients needed to actually make change, your desire can begin to turn toxic, leaving you deeply unhappy, cynical and untrusting of your life, yourself and even desire itself.

Change requires action. Action requires discipline. Discipline only appears when a commitment is made. And commitment requires your decision. Your decision to choose to stop just wanting and start creating.

I know this feels confusing and overwhelming most of the time. We don’t know how to make our desires become reality. We think we don’t have what it takes. We don’t know where to start. This is where I come in. I can teach you how. It’s easier than you think and I promise you, you CAN do it.

The truth is, I don’t know if you WILL, but I do know that you CAN.

And to be clear, you don’t need help. You don’t need me. You have the power within you and you always have, all along. You have everything you need.

But you might want some help. Because we all benefit from support and accountability, especially when it comes to making changes, which can be overwhelming on our own. And because doing it all alone, on your own, hasn’t worked yet, either, right?


Believe it or not, your future is yours to create.

Is this you?

👉 You’ve tried before to make changes, or to Do The Thing, maybe even many times, only to give up time and time again. You’ve lost faith in yourself, and you don’t really believe you can make yourself do what you need to do.

👉You feel like you’re missing some secret ingredient that everyone else has that makes them able to succeed while you stay stuck.

👉 You’re always busy taking care of other people, so you don’t have enough time for you.

👉You feel like you’re so far behind that you’re constantly just trying to catch up; how can you get ahead when you don’t even know where to begin?

👉 You feel like there are not enough back burners for all the projects you’ve put on them.

👉Time seems to be passing so fast: weeks turn into months, and whole seasons and years pass while your dreams and desires seem to stay the same, not moving forward as you’d like.

👉There always seems to be a new hurdle in the way: you just need to get past this busy season at work, or once the kids are in school/older/graduated, or after this renovation, etc, then you’ll be able to focus on your goals.

👉 You feel a little bored with how things are, wishing you felt more passionate in your life: your career, your relationships, your self.

👉 You know that your life is pretty good and you’re grateful for what you have, but you still wish for more (and maybe you feel a little guilty about that).


You know what inspires me? Seeing people living a good life. A really great life.

A magical life.

A beautiful life.

A love-filled life.

A life that feels full-colour and alive. 

I love seeing people lean out of the cage of what they think they should do and who they should be, and lean into the possibility of a life they love, while learning how to fall in love with themselves at the same time.

Loving ourselves is key. Without it, we’re operating from obligation, not passion and commitment. Martyring ourselves isn’t particularly successful or sustainable when it comes to living a life we love.

After all, if we don’t know how to love ourselves, we’re unlikely to let ourselves believe we deserve a life we love, too.

I love that my work allows me to help people to create their lives to be all of the things they want it to be.

Coaching is a powerful tool that has helped me to create a more amazing life than I ever dreamed possible for me. And the best part is that I get to use this magic to help other people transform their lives and themselves, too.

And, I realize that not everyone is able or even wanting to work with a coach 1:1 to help them get where they want to be. And that’s okay, too. But it doesn’t mean that not everyone is able to use some support to make some of the changes to their lives that they desire.

I created this course to support myself with becoming more intentional, on purpose and happier in my own life. I realized that it would support my clients, too, providing a blueprint for our work together.

I’ve demystified the process of making change and simplified the process of turning your dreams into reality.

I’ve made it simple, easy and fun to create new habits. You read that right: I’ve made it FUN and beautiful and enjoyable to create a new experience of life for yourself. Because if it sucks to do it, you won’t.

I know that this system works. I’ve seen the evidence in my own life and in countless clients’ lives, too. 

So I know it can work for you, too.

What if you could…

✔️ Join a program that didn’t make work for you that didn’t actually Work. For. You. Everything you do in this course will be applied to actually moving you and your goals forward.

✔️ Learn how to apply tried-and-true methods to create new habits and make changes that stick?

✔️ Discover how to prioritize your well-being and make lasting change to your physical, mental, emotional and spiritual health?

✔️ Learn how to fall truly, madly and deeply in love with yourself?

✔️ Set goals and build projects that—wait for it—actually happen?

✔️ Learn how to harness the magic and power of incorporating seasonal energy, ritual and intention in your life?

✔️ Get the right amount of support and accountability to move important things off the Someday List and into your real life?

✔️ Learn how to close the gap between the life you would love to live and the life you are actually living? 


If you're ready to go from being frustrated with your life and with yourself for not changing it, to being in action, in power and in love with your life…

I have created The Life Intentional just for you!

Just because Life tends to go the way it does, doesn’t mean it can’t go the way you want.

Join The Life Intentional membership program, for a season, or for a year, and discover how to Make Your Life, with purpose, power and intention.


Here's how the program breaks down...

Each quarter kicks off with a new seasonal Intentional: a month-long guided program, followed by three 30-day sprints aimed at getting you into action and winning at your life and goals.

Winter, Spring, Summer and Fall each launch with a 4-week course tailored to the season, including weekly worksheets and videos emailed to you to work on at your own pace. 

You are also invited to monthly drop-in Office Hours for coaching, inspiration, motivation and brainstorming.

By the end of each month-long Intentional, you’ll have a simple and beautiful plan for the coming quarter. You’ll know exactly what you need to do, broken down into small, completely doable steps to see you winning at your life.


Using the seasons as natural quarters helps us to bring ourselves more in tune with the natural cycles of the changing seasons, harnessing the energy of the season we’re in, rather than trying to push ourselves through it. 

The 90–day Sprint combines the insight and intention you discovered with the clear plan and updated goals you created from your Intentional and turns them into simple games that you can win. 

Three months is the perfect amount of time to start practicing new habits and integrate the changes into your daily life, which is the secret to creating lasting transformation. The final month of the Sprint overlaps the next Intentional, so that you can keep your projects moving seamlessly throughout the year, without losing momentum while you update your plan.


Each Intentional Includes...

Enroll in The Life Intentional today!

You can sign up for any single season if you’re looking for a quarterly kickstart, or sign up for a year (4 Intentionals) if you want to create more sustainable change over time.

Sign up for a Single Season 3–Month Membership: $397

Sign up for an Annual Membership and save over 20 percent: $1297

Register now and you'll also get access to these special, limited-time bonuses…

A quarterly planner to support you turning your dreams into plans and plans into reality.

A bonus video: Great Plans That Go Nowhere: Secret Sand Traps of Plans and How to Avoid Them

The Intentional Life Guarantee

All fees are non-refundable. This program is designed to be financially accessible AND still requires YOU to show up and play. Like most great things in life, this program will only work if you do. Your results will be directly proportional to your willingness to dream AND to play. You’ll have all the tools and support you’ll need to win, but you have to decide you want it, and show up accordingly.

Have we met?

Hi, I'm Bay.

I’m a believer in magic, possibility and you. I work with driven people just like you (and just like me) to get off the hamster wheel of never-enough-ness and learn how to create lives with power, results and possibility AND joy and contentment. You can learn more about me here.


If you're still reading, there's something holding you back.

You may be asking yourself...

I get it; you’ve set goals and made resolutions in the past, so now you’re even more wary of the possibility of changing your future.

The honest truth is that I can’t promise you that you’ll get exactly the results you want to create. Life doesn’t come with a guarantee, and neither does this work.

But I can promise you that as long as you show up and are willing to play for the life of your dreams, you will get a whole lot closer to it than if you didn’t.

Truthfully? I have no idea. Mostly because I don’t yet know what it is you want to create (you do, though).

I also don’t know if you will get exactly everything you want, but I do know that it’s possible (because anything is), and this program will support you to be able to get a whole lot closer to it than sitting around, wishing for it or regretting that you haven’t.

Once again, this is kind of up to you. You’re probably noticing a trend here: you get to choose everything (in Life, and in this program). You’ll be doing your Intentional worksheets at your own pace, so you’ll be deciding how much time to commit. Your Sprints will be set up by you to have you win at your game, so it’ll really depend on what it is you’re trying to accomplish. In general though, I’m always supporting people to break goals down into smaller steps, not bigger ones, which means you don’t need hours each day in order to see positive and lasting transformation. There will be drop-in monthly Office Hours calls, conversations and prompts in the Facebook community, live videos and pre-recorded videos you can watch, all of which will be posted so that you can watch, listen and participate at your own speed. This is a choose-your-own-adventure. Any way you choose to play is better than not playing at all!

Hmm, that’s a tricky one. If you really don’t believe it’s possible, then you probably shouldn’t sign up, because if you don’t have a sliver of faith in the possibility of getting what you want, then it’s pretty unlikely you’re going to be willing to do the work and take the action.

If you just read that answer, though, and felt annoyed, then I think you probably believe just enough that it might be worth signing up and finding out!

In general though, I’m always supporting people to break goals down into smaller steps, not bigger ones, which means you don’t need hours each day in order to see positive and lasting transformation.

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